A decade of digital red envelops: See their evolution

Giving red envelopes, a time-honored tradition in China, has taken on a new life in the digital age. In just a decade, sending and receiving digital red envelopes has become a powerful marketing tool for many businesses. Remember the 2014 Spring Festival? That’s when WeChat’s “Lucky Money” feature took the nation by storm. Click on the video to see how “Lucky Money” has evolved over the years!