Beiersdorf CEO: CIIE opens doors to innovation and success

NIVEA’s parent company, Beiersdorf, has participated in the CIIE six times. The German skin care company’s CEO Vincent Warnery believes the event serves as a gateway for foreign brands to access China’s rapidly evolving and high-demand market. In an interview with CGTN reporter Wang Tianyu, Warnery discussed Beiersdorf’s commitment to innovation in China, where the company has seen steady growth.