How raising awareness about infertility is making IVF a USD4.6 billion opportunity

Infertility, once shrouded in cultural taboos and superstition, has emerged as a critical health issue worldwide. In India, the narrative is no different. Let’s reflect on Bimla’s story. She struggled with chronic anxiety due to her in-laws’ continuous pressure to bear a son, despite her “infertility” following the birth of her daughter. Bimla sought help from numerous local clinics, attributing her difficulties to “weakness” and even believed